Features

Editor’s note: This extract from “The End of Marketing” by Carlos Gil is ©2019 and reproduced with permission from Kogan Page Ltd. The book is

As the creative director for Polyient Labs, Cody Robertson oversees design and brand strategy for Polyient and its portfolio of clients. Before he joined the

What is your company’s culture like? Do you know that with every virtual or in-person meeting you are cultivating the environment? Every decision, every action

No matter how many times you see the numbers, they are still mind bending. In today’s digitally paced landscape, 80% of the B2B buying process

Editor’s Note: This is an excerpt from Nicholas Webb’s “The Innovation Mandate,” his new book which shows leaders a step-by-step process to continually generate great

As COVID-19 continues to make its global impact, businesses are busy enacting their crisis management plans. An integral part of any crisis plan is how

Thought leadership. Is it a corporate buzzword? Yes. But it is also a critical component of your content marketing strategy if you hope to build

What if I told you there was a simple, yet effective three-word mnemonic to help your sales professionals be more strategic, close deals faster, improve

Busy or bad day? Like grandpa used to say, “Your response is your responsibility.” Okay, grandpa may not have said that, but it is true.