One of the more noteworthy aspects of Sagefrog’s “2020 B2B Marketing Mix Report” is the fact that the top two priorities that marketing teams share with sales teams is building customer bases. The report, based on data from a survey of 110 marketers in a variety of B2B verticals, shows that 50% of B2B companies […]

“Never Lose A Document Again.” The tagline for eFileCabinet’s Rubex software says that if you are looking to end the frustration of losing time tracking down a misfiled document, the automation process is a centralized solution for your documents. Simply put: You can locate any file thanks to Rubex’s intelligent organization and intuitive interface. Having […]

Todd Meissner wishes he could say that his company’s “digital revolution” was part of some overall master strategy to totally rebrand its reputation as a cutting-edge print and finishing technology provider. He really does. But if you want him to be honest, Meissner says that would be giving Color Ink way too much credit. In […]

Do you get it? Have you ever been asked that question? What the person is really asking you is are you strategic? Think about it: How often have you overheard a group talking about a leader and saying, “He just doesn’t get it”? Are they saying that about you? Well, are you tactical or strategic? […]

Elon Musk came right out and said it. During South by Southwest (SXSW) 2018, the CEO of Tesla and Space X, and one of the world’s foremost technology entrepreneurs, not only admitted that he was extremely close to the cutting edge of AI, but that the whole concept scares the living hell out of him. […]

Any sales professional who is still taking a high-pressure approach to selling probably has a nice book of first-time customers and a dire lack of repeat business. And it is highly unlikely that sales pros like that turn any of those one-time buyers into customers for life. Nobody really likes to be sold, even though […]

Editor’s note: This extract from “The End of Marketing” by Carlos Gil is ©2019 and reproduced with permission from Kogan Page Ltd. The book is available now everywhere books are sold. I believe wholeheartedly that as baby boomers and Generation X become supplanted by millennials and Generation Z as the primary economic drivers of global […]

As the creative director for Polyient Labs, Cody Robertson oversees design and brand strategy for Polyient and its portfolio of clients. Before he joined the Polyient team, Robertson spent more than a decade serving in senior creative roles at agencies and firms in New York City, Los Angeles and Phoenix working with a number of […]

What is your company’s culture like? Do you know that with every virtual or in-person meeting you are cultivating the environment? Every decision, every action you take plays into the mix. And here is the thing—your organization’s culture ultimately will determine what kind of experience your customers will have. You most likely already have a […]