Editor’s note: This extract from “The End of Marketing” by Carlos Gil is ©2019 and reproduced with permission from Kogan Page Ltd. The book is available now everywhere books are sold. I believe wholeheartedly that as baby boomers and Generation X become supplanted by millennials and Generation Z as the primary economic drivers of global […]

As the creative director for Polyient Labs, Cody Robertson oversees design and brand strategy for Polyient and its portfolio of clients. Before he joined the Polyient team, Robertson spent more than a decade serving in senior creative roles at agencies and firms in New York City, Los Angeles and Phoenix working with a number of […]

What is your company’s culture like? Do you know that with every virtual or in-person meeting you are cultivating the environment? Every decision, every action you take plays into the mix. And here is the thing—your organization’s culture ultimately will determine what kind of experience your customers will have. You most likely already have a […]

No matter how many times you see the numbers, they are still mind bending. In today’s digitally paced landscape, 80% of the B2B buying process occurs without any human interaction. There is a lot to unpack in that statement. What are buyers doing if they are not interacting with your sales team (or anyone else […]

Editor’s Note: This is an excerpt from Nicholas Webb’s “The Innovation Mandate,” his new book which shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors. Every successful business must devote itself to accomplishing certain things. The reward for doing them is profitability […]

As COVID-19 continues to make its global impact, businesses are busy enacting their crisis management plans. An integral part of any crisis plan is how you communicate with your customers. They need to know you are there and that you can help. While you cannot control many aspects of the crisis, you can control how […]

Thought leadership. Is it a corporate buzzword? Yes. But it is also a critical component of your content marketing strategy if you hope to build credibility for both your company and personal brands. Publishing quality thought leadership content packs a lot of punch; it positions you as the authority on your subject or industry, boosts […]

What if I told you there was a simple, yet effective three-word mnemonic to help your sales professionals be more strategic, close deals faster, improve margins and increase customer satisfaction, all at the same time? If you are like most you are thinking, “I wouldn’t say anything, just tell me how.” Or you would say, […]

Busy or bad day? Like grandpa used to say, “Your response is your responsibility.” Okay, grandpa may not have said that, but it is true. All too often, we get going so fast that we lose the ability to see past ourselves. This often leads to us being a bit short, forgetful or just not […]