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CFO Archive

The Why

During a recent webinar, “How to Succeed in the Era of Human-to-Human,” a panel of marketing professionals spearheaded by platform firm Sendoso, discussed the need for B2B customer-facing teams to create personalized, consumer-like experiences. Still reeling from nearly two years of virtual and digital fatigue brought on by an unprecedented global pandemic, the panelists shared […]

Your customer knows best

Sometimes we just know what is best for our customers, like a mother knows what is best for her child. Or do we? Too often, we try to sell our clients what we think they should buy. Granted, we often have more expertise about the products and services that are available or work the best. […]

Stop worrying about your end-of-the-year print goals

Does your company have an end-of-the-year target? Most printing companies set a goal they aspire to hit. Some are more realistic than others. The business is often relentlessly focused on achieving the figure that has been set. At the end of the year comes celebration if the goal is met or even exceeded. Or there […]

4 behaviors to infuse your culture with trust—and fast

Trust is a concept most companies tout as one of their core values. The word trust sounds good at the annual employee retreat; it looks great on a plaque and it seems like a no-brainer when you read it on the back of a brochure. In reality, it’s often just a B.S. buzzword. Oh sure, […]

Promoting your passion(s)

“No one is useless in this world who lightens the burdens of another.” — Charles Dickens   The first time I stepped off the plane in Ethiopia, I suddenly and dramatically realized the world was a lot different than I had thought during my first 36 years on this earth. That might sound obvious, but for […]

Four strategies to help you manage self-doubt

When Akio Morita, then chairman of Sony, proposed manufacturing a tape player that did not record, he was met with a tremendous amount of resistance. His critics questioned why someone would purchase a recorder that did not record. Sony was known for tape recorders that recorded and played. Despite the heavy criticism, Morita pushed ahead. […]

Here and Now

Execution is everything. Michael Canic, PhD, urges leaders to get up and make their plans happen in his new book “Ruthless Consistency.” He lives by this as the president of Making Strategy Happen, a consultancy which helps committed leaders turn ambition into strategy, and strategy into reality. He spent the last 25 years consulting with […]

Staying top of mind for your customers?

There is so much marketing noise these days. So, how do you succeed in staying in the minds of your prospects and customers when there is so much competition? Despite the fact that everyone is trying to grab my attention, there are certain people and companies that I want to stay connected with. What makes […]

The Shift

In a speech made at the November 1996 COMDEX computer trade show, Intel chairman Andrew Grove boldly proclaimed, “We need to look at our business as more than simply the building and selling of personal computers. Our business is the delivery of information and lifelike interactive experiences.” Grove’s comment hinted at what the future would […]

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