Staying top of mind for your customers?
There is so much marketing noise these days. So, how do you succeed in staying in the minds of your prospects and customers when there is so much competition? Despite the fact that everyone is trying to grab my attention, there are certain people and companies that I want to stay connected with. What makes […]
In a speech made at the November 1996 COMDEX computer trade show, Intel chairman Andrew Grove boldly proclaimed, “We need to look at our business as more than simply the building and selling of personal computers. Our business is the delivery of information and lifelike interactive experiences.” Grove’s comment hinted at what the future would […]
Ignite thirst in your sales conversations
There’s a famous dialogue in sales about two account executives discussing the plight of the market over cocktails. One account executive complains, “I can lead the horses to water, but I can’t always make ’em drink.” The cohort responds, “Make ’em drink? Making folks drink is not your job. Your job is to make them […]
Your 7-step plan to gaining a competitive advantage
Is it just me or does it seem that today’s business is more competitive and difficult than it used to be? One year you’re dominating the marketplace, the next you are looking for answers. Too often, companies find that what worked in the past is no longer effective. Leadership has no idea how to fix […]
VIP worthy: 3 values of great leaders
Leadership. It tends to be an overused word. There are lots of managers in companies, but very few leaders. Even the ones who call themselves leaders have attributes that leave much to be desired. Great leaders have a few qualities that make them special and their companies extraordinary for people and profits. So what’s the […]
5 business strategy myths you need to stop believing now
The myths never end. Lightning never strikes the same place twice (it does). There is no gravity in space (there is, just less). Humans only use 10% of their brains (we use more). So which strategic myths or half-truths is your brand following? Let’s face it—running a business on myths is a flawed strategy. A […]
Live in the leading
Editor’s Note: This is the final installment in a three-part series by design thought leader Stefan Mumaw from his HOW Design presentation, “Think Like a Villain: A Creative’s Guide to Winning Through Villainy.” There was a time before computers, even before typewriters, when the printed word was set by hand. Meticulous typesetters would lay out […]
Let’s get ready to….
One of the more noteworthy aspects of Sagefrog’s “2020 B2B Marketing Mix Report” is the fact that the top two priorities that marketing teams share with sales teams is building customer bases. The report, based on data from a survey of 110 marketers in a variety of B2B verticals, shows that 50% of B2B companies […]
“Never Lose A Document Again.” The tagline for eFileCabinet’s Rubex software says that if you are looking to end the frustration of losing time tracking down a misfiled document, the automation process is a centralized solution for your documents. Simply put: You can locate any file thanks to Rubex’s intelligent organization and intuitive interface. Having […]