• Fear and AI

    Elon Musk came right out and said it. During South by Southwest (SXSW) 2018, the CEO of Tesla and Space X, and one of the world’s foremost technology entrepreneurs, not only admitted that he was extremely close to the cutting edge of AI, but that the whole concept scares the living hell out of him. […]

    Michael J. Pallerino June 30, 2020
  • 5 steps for selling to Gen Z customers

    Any sales professional who is still taking a high-pressure approach to selling probably has a nice book of first-time customers and a dire lack of repeat business. And it is highly unlikely that sales pros like that turn any of those one-time buyers into customers for life. Nobody really likes to be sold, even though […]

    Dr. Cindy McGovern June 23, 2020
  • Reeling ’em in

    Editor’s note: This extract from “The End of Marketing” by Carlos Gil is ©2019 and reproduced with permission from Kogan Page Ltd. The book is available now everywhere books are sold. I believe wholeheartedly that as baby boomers and Generation X become supplanted by millennials and Generation Z as the primary economic drivers of global […]

    Carlos Gil June 16, 2020
  • What Clients Want

    As the creative director for Polyient Labs, Cody Robertson oversees design and brand strategy for Polyient and its portfolio of clients. Before he joined the Polyient team, Robertson spent more than a decade serving in senior creative roles at agencies and firms in New York City, Los Angeles and Phoenix working with a number of […]

    Michael J. Pallerino June 1, 2020
  • Speed of Success

    What is your company’s culture like? Do you know that with every virtual or in-person meeting you are cultivating the environment? Every decision, every action you take plays into the mix. And here is the thing—your organization’s culture ultimately will determine what kind of experience your customers will have. You most likely already have a […]

    Jason O. Harris May 25, 2020
  • The Decoupling Effect

    No matter how many times you see the numbers, they are still mind bending. In today’s digitally paced landscape, 80% of the B2B buying process occurs without any human interaction. There is a lot to unpack in that statement. What are buyers doing if they are not interacting with your sales team (or anyone else […]

    Michael J. Pallerino May 19, 2020
  • Future Forward

    Editor’s Note: This is an excerpt from Nicholas Webb’s “The Innovation Mandate,” his new book which shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors. Every successful business must devote itself to accomplishing certain things. The reward for doing them is profitability […]

    Nicholas Webb May 12, 2020
  • I’ll be there for you

    As COVID-19 continues to make its global impact, businesses are busy enacting their crisis management plans. An integral part of any crisis plan is how you communicate with your customers. They need to know you are there and that you can help. While you cannot control many aspects of the crisis, you can control how […]

    Mark Potter March 31, 2020
  • Beyond the Buzz

    Thought leadership. Is it a corporate buzzword? Yes. But it is also a critical component of your content marketing strategy if you hope to build credibility for both your company and personal brands. Publishing quality thought leadership content packs a lot of punch; it positions you as the authority on your subject or industry, boosts […]

    Sarah Mannone March 17, 2020