Michael J. Pallerino Michael J. Pallerino is the Managing Editor of CANVAS Magazine.
  • The Shift In a speech made at the November 1996 COMDEX computer trade show, Intel chairman Andrew Grove boldly proclaimed, “We need to look at our business as more than simply the building and selling of personal computers. Our business is the delivery of information and lifelike interactive experiences.” Grove’s comment hinted at what the future would […] October 12, 2020
  • PSP versus MSP Todd Meissner wishes he could say that his company’s “digital revolution” was part of some overall master strategy to totally rebrand its reputation as a cutting-edge print and finishing technology provider. He really does. But if you want him to be honest, Meissner says that would be giving Color Ink way too much credit. In […] July 14, 2020
  • Fear and AI Elon Musk came right out and said it. During South by Southwest (SXSW) 2018, the CEO of Tesla and Space X, and one of the world’s foremost technology entrepreneurs, not only admitted that he was extremely close to the cutting edge of AI, but that the whole concept scares the living hell out of him. […] June 30, 2020
  • What Clients Want As the creative director for Polyient Labs, Cody Robertson oversees design and brand strategy for Polyient and its portfolio of clients. Before he joined the Polyient team, Robertson spent more than a decade serving in senior creative roles at agencies and firms in New York City, Los Angeles and Phoenix working with a number of […] June 1, 2020
  • The Decoupling Effect No matter how many times you see the numbers, they are still mind bending. In today’s digitally paced landscape, 80% of the B2B buying process occurs without any human interaction. There is a lot to unpack in that statement. What are buyers doing if they are not interacting with your sales team (or anyone else […] May 19, 2020
  • Constant Change Todd Meissner wishes he could say that his company’s “digital revolution” was part of some overall master strategy to totally rebrand its reputation as a cutting-edge print and finishing technology provider. He really does. But if you want him to be honest, Meissner says that would be giving Color Ink way too much credit. In […] February 18, 2020
  • Why your clients should trust your instincts If Gregg Bauer could pass along one piece of advice to the students he teaches on the Atlanta campus of Savannah College of Art and Design (SCAD), it would be to stick to your convictions. His experience, which includes more than 30 years in graphic design and advertising, is filled with stories of those unrelenting […] February 11, 2020
  • Value “Obstacles do not block the path; they are the path.” — Zen proverb Steve Jobs did not particularly care for the original concept of Apple’s “Think Different” and “To the crazy ones” campaign. True story. To hear Rob Siltanen tell it, Jobs initially called the script crap (we are being kind here). The then creative […] January 7, 2020
  • In Line Lance Tyson has been in the sales game for more than 20 years. So when you mention the delicate relationship between sales and marketing, he knows where the conversation is heading. For starters, these are new days in the age old clash between the two departments. Today’s consumers, whether B2B or B2C, are more highly […] December 3, 2019