Reimagination Readiness (Part II)

Reimagination Readiness Part 2

What if anything were possible? In today’s technologically defined print landscape, where new technologies and workflow processes continue to dominate the headlines, the answer to that question is not really as far-fetched as it seems. Allen Filson, Sr., Director of Professional Services at Canon Solutions America (CSA), Production Print Solutions, recalls a conversation with a […]

The Why

CANVAS Magazine | The Why

During a recent webinar, “How to Succeed in the Era of Human-to-Human,” a panel of marketing professionals spearheaded by platform firm Sendoso, discussed the need for B2B customer-facing teams to create personalized, consumer-like experiences. Still reeling from nearly two years of virtual and digital fatigue brought on by an unprecedented global pandemic, the panelists shared […]

The Shift

CANVAS | The Shift

In a speech made at the November 1996 COMDEX computer trade show, Intel chairman Andrew Grove boldly proclaimed, “We need to look at our business as more than simply the building and selling of personal computers. Our business is the delivery of information and lifelike interactive experiences.” Grove’s comment hinted at what the future would […]

PSP versus MSP

CANVAS | PSP vs MSP

Todd Meissner wishes he could say that his company’s “digital revolution” was part of some overall master strategy to totally rebrand its reputation as a cutting-edge print and finishing technology provider. He really does. But if you want him to be honest, Meissner says that would be giving Color Ink way too much credit. In […]

Fear and AI

CANVAS | Fear & A.I.

Elon Musk came right out and said it. During South by Southwest (SXSW) 2018, the CEO of Tesla and Space X, and one of the world’s foremost technology entrepreneurs, not only admitted that he was extremely close to the cutting edge of AI, but that the whole concept scares the living hell out of him. […]

What Clients Want

CANVAS Features Online | What Clients Want

As the creative director for Polyient Labs, Cody Robertson oversees design and brand strategy for Polyient and its portfolio of clients. Before he joined the Polyient team, Robertson spent more than a decade serving in senior creative roles at agencies and firms in New York City, Los Angeles and Phoenix working with a number of […]

The Decoupling Effect

CANVAS Features Online | The Decoupling Effect

No matter how many times you see the numbers, they are still mind bending. In today’s digitally paced landscape, 80% of the B2B buying process occurs without any human interaction. There is a lot to unpack in that statement. What are buyers doing if they are not interacting with your sales team (or anyone else […]

Constant Change

The Evolving of Printers Continues

Todd Meissner wishes he could say that his company’s “digital revolution” was part of some overall master strategy to totally rebrand its reputation as a cutting-edge print and finishing technology provider. He really does. But if you want him to be honest, Meissner says that would be giving Color Ink way too much credit. In […]

Why your clients should trust your instincts

CANVAS | why your clients should trust your instincts

If Gregg Bauer could pass along one piece of advice to the students he teaches on the Atlanta campus of Savannah College of Art and Design (SCAD), it would be to stick to your convictions. His experience, which includes more than 30 years in graphic design and advertising, is filled with stories of those unrelenting […]