Michael J. Pallerino is the Managing Editor of CANVAS Magazine.

Constant Change

The Evolving of Printers Continues

Todd Meissner wishes he could say that his company’s “digital revolution” was part of some overall master strategy to totally rebrand its reputation as a cutting-edge print and finishing technology provider. He really does. But if you want him to be honest, Meissner says that would be giving Color Ink way too much credit. In […]

Why your clients should trust your instincts

CANVAS | why your clients should trust your instincts

If Gregg Bauer could pass along one piece of advice to the students he teaches on the Atlanta campus of Savannah College of Art and Design (SCAD), it would be to stick to your convictions. His experience, which includes more than 30 years in graphic design and advertising, is filled with stories of those unrelenting […]

Value

“Obstacles do not block the path; they are the path.” — Zen proverb Steve Jobs did not particularly care for the original concept of Apple’s “Think Different” and “To the crazy ones” campaign. True story. To hear Rob Siltanen tell it, Jobs initially called the script crap (we are being kind here). The then creative […]

In Line

Lance Tyson has been in the sales game for more than 20 years. So when you mention the delicate relationship between sales and marketing, he knows where the conversation is heading. For starters, these are new days in the age old clash between the two departments. Today’s consumers, whether B2B or B2C, are more highly […]

The ABM Effect

According to the “Raising the Game with ABM: 2018 ABM Benchmark Study” by ITSMA and Demandbase, 77 percent of B2B marketers believe ABM has driven greater success for their target accounts. n June 2017, disaster recovery and business continuity software provider Zerto initiated an account-based marketing (ABM) pilot program with its marketing and sales teams. […]

Divide and Conquer

When marketers truly understand how these two roles work together, it is a perfect synergy: The front-end content strategist envisions the solution, the back-end content strategist makes it happen. What defines the perfect content experience? While the question seems simple enough, there is a lot more to the answer than meets the eye. Why? Well, […]

The Buyer Whisperer

What do today’s buyers want? Talk about a general question. While nobody likes to answer a question with a question, Martyn Lewis believes there’s a logical place to start. He suggests beginning with the fact that nobody buys anything because of a sales process—they buy because of their own buying processes. The longtime sales consultant […]

Beyond the firewall

Security of your organization and its data is “a journey, not a destination.” While there’s no such thing as being 100 percent secure, it’s a matter of due care and due diligence as a standard practice that mitigates risks. Nobody is safe. When it comes to cybersecurity, that’s the message Pete Kowalczuk wants you to […]

The Anatomy of a Campaign

“Understanding the strategy behind the entire project allows us to create pieces that tell a story and create a connection from piece to piece.” — Jeff Oehmen, Founder & Chief Creative Officer, Good Omen Creative The edict was simple: increase sales. As Brett Farmiloe recalls, the instructions don’t get any simpler than that. Like most […]