Mark Potter Mark launched Conduit Inc. in 2007 and has been a proud supporter of the marketing services industry for 24 years. He has held high level marketing positions for multi-billion dollar companies in addition to an internet start up. He has launched several brands, created a variety of publications, sits on both the EDSF and BMA of Atlanta board of directors and recently authored his first book, Egrets, Hockey Sticks, and Roller Skates. He has done his share of public speaking and is never shy about sharing a story. Mark is inspired each and every day by his wife Alicia and two little hockey players, Joey and Laney.
  • Stop Making Sense In his new book, “Alchemy,” Rory Sutherland states that “the problem that bedevils organizations once they reach a certain size is that narrow, conventional logic is the natural mode of thinking for the risk-averse bureaucrat or executive. There is a simple reason for this: you can never be fired for being logical. If your reasoning […] August 12, 2019
  • Say What? “You hear me, but you are not listening.” As the words came out of my mouth, I realized that I sounded like some version of my parents. My kids truly were not paying any attention to what I was saying. I received the teenage nods and maybe a grunt of acknowledgment, but I might as […] May 6, 2019
  • Commoditizing Innovation If we attempt to sift through all the noise created by the unrelenting barrage of messaging, we can see there has been a remarkable amount of disruption over the last decade. We have seen Netflix destroy Blockbuster and become a widely embraced platform for entertainment. We have seen Amazon disrupt Walmart and become a part […] April 30, 2019
  • Faceless Years ago, when department stores wanted to showcase their apparel, mannequins became the preferred vehicle. Over time, we have grown accustomed to seeing them in the windows of the stores we shop. But it may not have dawned on us that the mannequins always remain faceless or headless. No, there’s not a dark side to […] May 18, 2017
  • Regretting Egrets There is nothing better than letting go of everything for a few days and just connecting with your loved ones. On a recent vacation, we swam in the ocean, canoed in the mornings and just relaxed. One of our favorite activities was fishing off the dock in a nearby lagoon. One morning, the kids caught […] April 4, 2017
  • Instant Replay It’s easy to be a fan and hard to be an athlete. It’s easy to criticize from outside of the ring, but difficult to get your face bloodied. We need self discipline to grow. In the modern sports era, we have become accustomed to instant replay. Heck, we can even TiVo a game and watch […] March 10, 2017
  • Phenomenal or Forgotten As you may or may not know, 10 years ago I launched CANVAS. I stepped out of the corporate world and decided to use a printed magazine to connect with the industry that I love. People looked at me like I was nuts. But I figured if you pursue meaning, happiness will follow. Today, it […] February 7, 2017