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One of the more noteworthy aspects of Sagefrog’s “2020 B2B Marketing Mix Report” is the fact that the top two priorities that marketing teams share with sales teams is building customer bases. The report, based on data from a survey of 110 marketers in a variety of B2B verticals, shows that 50% of B2B companies are investing at least a tenth of their budget in marketing to make that happen. Here are the top objectives marketers have put on their radar for 2020:

  1. Converting leads to customers

  2. Increasing sales leads

  3. Increasing brand awareness

  4. Producing thought leadership

  5. Increasing website traffic