Alyssa Ruane

“People are working very locally. They are working with local high schools, educators and teachers to try and promote the printing industry.” — John Braceland,

“Buyers are a lot younger now. The typical buyer used to be a white man over the age of 50, but now the buyer can

“Your most loyal customers will drive the most revenue to any business. You can’t survive on just the loyal customers, but you need to take

“You have a story you’re trying to tell. Your job as a B2B marketer is to make your customer the hero in order for him

Once upon a time, printers defined themselves as product suppliers. They’d send salespeople to various customers to discuss what the printer could offer, formulate a

Tapping into a consumer’s mindset during the buying process is akin to guessing what’s inside a locked safe—you have a few premonitions about what could

“In my view, ‘no’ is just the beginning of the negotiation journey. Questions such as, ‘Why not? What would it require? Under what circumstance would

It was 2006. At that point, Linda Bishop says the economy was doing pretty well. But on the heels of a major recession and 10-plus

Instead of lifelong careers and objectives, people and companies alike must pivot themselves along the way to continue bringing value to their lives and markets,