Alyssa Ruane
  • The Vanishing Printer “Buyers are a lot younger now. The typical buyer used to be a white man over the age of 50, but now the buyer can be potentially ethnic, female and a Millennial.” – Sarah Scudder, CEO, ProcureIt5 Once upon a time, printers defined themselves as product suppliers. They’d send salespeople to various customers to discuss […] October 2, 2018
  • Extreme Consumerism “Your most loyal customers will drive the most revenue to any business. You can’t survive on just the loyal customers, but you need to take care of them.” – BJ Bueno, Founder, The Cult Branding Company If you had invested $100 in Amazon’s stock since its Initial Public Offering more than 20 years ago, that […] May 15, 2018
  • Uncovering Client Personas “You have a story you’re trying to tell. Your job as a B2B marketer is to make your customer the hero in order for him to vote with his heart, mind and wallet.” – Deb Gabor, CEO, SOL Marketing Richie Rich. Dream Deferred Diane. Hipster Harvey. No, these are not colorful nicknames – they’re buyer […] January 23, 2018
  • Don’t be a Dodo Today’s printers must cultivate a shift in mindset to match the changing buyer. So, when the buying habits and tendencies change, so should you. Once upon a time, printers defined themselves as product suppliers. They’d send salespeople to various customers to discuss what the printer could offer, formulate a bid, and wait. If the printer […] January 9, 2018
  • Emerging Behaviors Tapping into a consumer’s mindset during the buying process is akin to guessing what’s inside a locked safe—you have a few premonitions about what could be inside, but you’ll never know for sure until you have real, tangible evidence. Though marketing experts everywhere think they have a handle on consumer behavior, it’s been proven year […] November 20, 2017
  • Dealmaking in the Modern Landscape “In my view, ‘no’ is just the beginning of the negotiation journey. Questions such as, ‘Why not? What would it require? Under what circumstance would you?’ will open up the possibilities.” – Violaine Galland Whether you’ve had to talk down a landlord on a rental price or volley for a higher salary at work, we’ve […] October 31, 2017
  • A New Landscape It was 2006. At that point, Linda Bishop says the economy was doing pretty well. But on the heels of a major recession and 10-plus years of getting back on track, every aspect of the business landscape has changed. Bishop, the president of Thought Transformation, has a unique view from where she sits. As she […] August 1, 2017
  • Remake Instead of lifelong careers and objectives, people and companies alike must pivot themselves along the way to continue bringing value to their lives and markets, respectively. Not too long ago, there was a sense of safety that came with a salary. You’d land a steady job, continue climbing the ranks, then retire from that same […] June 20, 2017
  • Three Squares It was a happenstance of sorts. The year was 2012. Wayne Peterson, Dr. Joe Webb and Chris Bondy were all in the same place at the same time – a meeting that would set into motion the blueprint for some printing companies to rise above the rest. On that fateful day, Peterson and Webb attended […] April 25, 2017