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Episode 13 - Why Friction Creates Passion Brands: Jeff Rosenblum
By Mark Potter access_time 1 min read
Brush Strokes - Powered by CANVAS
Brush Strokes - Powered by CANVAS
Episode 13 - Why Friction Creates Passion Brands: Jeff Rosenblum
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Jeff Rosenblum, author of Frictionargues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. 

Song credit: David Szesztay – Smiling Cars