CFO
  • Why it’s time to stop selling print on social media

    Few sales people want to sell print to everyone. If you’re happy to have anyone as a customer, you need to refine your sales approach—and fast. There are a lot of people like you. Search for the term “print sales” on LinkedIn and you’ll find that there are more than 9,500 other people who use […]

    Matthew Parker June 12, 2019
  • The Lumpy

    In this overly connected world, the way to start a real conversation is to slow things down, tell a story, and create a lasting brand impression. If you hang around the Trekk offices long enough, you’re bound to hear us throwing around a curious word as we craft our clients’ strategies: lumpy. lumpy | ˈləmpē […]

    Sarah Mannone May 20, 2019
  • Say What?

    “You hear me, but you are not listening.” As the words came out of my mouth, I realized that I sounded like some version of my parents. My kids truly were not paying any attention to what I was saying. I received the teenage nods and maybe a grunt of acknowledgment, but I might as […]

    Mark Potter May 6, 2019
  • Commoditizing Innovation

    If we attempt to sift through all the noise created by the unrelenting barrage of messaging, we can see there has been a remarkable amount of disruption over the last decade. We have seen Netflix destroy Blockbuster and become a widely embraced platform for entertainment. We have seen Amazon disrupt Walmart and become a part […]

    Mark Potter April 30, 2019