“People are working very locally. They are working with local high schools, educators and teachers to try and promote the printing industry.” — John Braceland, CEO, Graphic Arts Alliance Millennials have purportedly “killed” a slew of industries. Applebee’s, diamonds and napkins are among the fallen, according to a recent Business Insider article. These are just […]

“Why are you crafting what you are crafting? Each of the things you create has a purpose, something it is designed to do. Villains are some of the most creative characters in stories because they pursue a uniquely defined goal and are willing to circumvent the rules to achieve it. Creatives can learn to find […]

According to the “Raising the Game with ABM: 2018 ABM Benchmark Study” by ITSMA and Demandbase, 77 percent of B2B marketers believe ABM has driven greater success for their target accounts. n June 2017, disaster recovery and business continuity software provider Zerto initiated an account-based marketing (ABM) pilot program with its marketing and sales teams. […]

Storytelling is essential for brands today because if they don’t, others will tell their stories and essential elements may get lost. Feb. 14, 2007. It’s a day that always will stand out in JetBlue Airways founder and CEO David Neeleman’s mind—and not because it’s Valentine’s Day. Rather, that day represented the impetus for significant changes […]