Jennifer Morrell
  • Channel Crossing Most cross-channel efforts actually are expensive and involved, so the goal can’t be “engagement.” The end game should be about sales and revenue. Dan Goldstein sees it every day. Today’s marketing managers are faced with numerous marketing channels, which can be both helpful and challenging. With so many options at your disposal to build your […] December 11, 2018
  • Audience Participation “Audiences are going to engage with content that is original and unique, which means canned, generic content will fall by the wayside.” – Kristin Marquet, Founder & Creative Director, Creative Development Media Remember the days when branding your product or service involved a cowboy, sitting on a horse, wearing a 10-gallon hat and holding a […] May 22, 2018