Four strategies to help you manage self-doubt

When Akio Morita, then chairman of Sony, proposed manufacturing a tape player that did not record, he was met with a tremendous amount of resistance. His critics questioned why someone would purchase a recorder that did not record. Sony was known for tape recorders that recorded and played.

Despite the heavy criticism, Morita pushed ahead. The result was the Sony Walkman, a product that met with universal acclaim, and became a precursor to the iPod and other mp3 players that came later. Had it not been for Morita’s persistence in the face of opposition, who knows if we would have seen the iPod as early as we did.

Even when leaders are clear about where they want to take their teams, pushback from colleagues, combined with self-doubts, can cause them to become paralyzed at the point of action. Clarity without confidence is an ineffective formula for success.

All leaders are subject to resisters and critics—some external and some internal. Take FedEX founder Fred Smith. When he was selling his idea of delivering packages “absolutely, positively overnight,” critics were quick to point out that major airlines would already be doing this if there was a market for this service.

We all know the phenomenal success of FedEx and the several competitors that emerged later. FedEx’s success is due largely to the willingness of Smith to go against the mainstream thinking of the time that this was not likely to be a profitable venture.

At times, leaders must take leaps of faith, particularly when they have thought through their ideas and believe passionately in what they are pursuing. There will always be naysayers, and when we invest too much authority in their claims, we risk missing out on the tangible benefits that result when decisive actions are pursued despite the strong pushback that pioneers often confront.

While external pushback can be powerful, it is often your own self-doubt that prevents you from moving forward. You may have noticed that the bolder your vision is, and the bigger your plans are, the louder these inner critics often become. In reality, the presence of these saboteurs often serves as confirmation that you are not playing small.

While external pushback can be powerful, it is often your own self-doubt that prevents you from moving forward.

Some of the common “inner voices” we hear, if we are honest with ourselves, include:

  • “You don’t know what you’re doing”
  • “You’re not up to this”
  • “You won’t succeed”
  • “You’ll look like a fool”
  • “No one will support you”

These self-doubts are normal and come with the territory of leading others into the future. Instead of focusing on eliminating these doubts, a better approach is to simply manage them. Here are four strategies that you will find helpful in managing self-doubt:

1. Be aware of negative self-talk

and get good at recognizing it as distinct from your true intent. Recognize these voices as “normal” for successful people taking on big projects.

2. Consider alternative perspectives

or different ways of looking at the same situation. Acknowledge and act on your power to choose how you will think. If you are thinking, “I will fail at this,” consider how the alternative “I will succeed at this” might cause you to choose a different path. Often, we can’t know whether we will succeed or fail before trying. Henry Ford was correct when he said, “Whether you think you can, or you think you can’t—you’re right.”

3. Ignore your self-doubts

once they have been exposed for the imposters they are.

4. Don’t panic,

and know that everything can look like a failure in the middle.

Keeping our doubts in check will naturally contribute to greater confidence. A way to reinforce that confidence is to construct a Confidence Net comprising a repertoire of positive habits that buffer you from the onslaught of both external and internal pushbacks. When performed consistently, these habits feed our confidence and provide us with the ability to remain focused on our plans, despite the noise all around us.

When asked what personal habits contribute to greater confidence, many leaders point to regular exercise, daily prayer or meditation, positive affirmations and even a power outfit.

Like safety nets designed as insurance to help people through life’s shocks and stresses, such as those created by illness, unemployment or job displacement, a Confidence Net is your very own personal structure to mitigate the effect and lower the volume of your inner voices or self-doubts.


Dr. David Chinsky is founder of the Institute for Leadership Fitness, a sought-after speaker, and author of “The Fit Leader’s Companion: A Down-to-Earth Guide for Sustainable Leadership Success.” After spending nearly 20 years in executive leadership positions at the Ford Motor Company, Nestlé and Thomson Reuters, he now focuses on preparing leaders to achieve their highest level of professional effectiveness and leadership fitness. For more information, visit FitLeadersAcademy.com.