• Why it’s time to stop selling print on social media

    Few sales people want to sell print to everyone. If you’re happy to have anyone as a customer, you need to refine your sales approach—and fast. There are a lot of people like you. Search for the term “print sales” on LinkedIn and you’ll find that there are more than 9,500 other people who use […]

    Matthew Parker June 12, 2019
  • The Lumpy

    In this overly connected world, the way to start a real conversation is to slow things down, tell a story, and create a lasting brand impression. If you hang around the Trekk offices long enough, you’re bound to hear us throwing around a curious word as we craft our clients’ strategies: lumpy. lumpy | ˈləmpē […]

    Sarah Mannone May 20, 2019
  • Say What?

    “You hear me, but you are not listening.” As the words came out of my mouth, I realized that I sounded like some version of my parents. My kids truly were not paying any attention to what I was saying. I received the teenage nods and maybe a grunt of acknowledgment, but I might as […]

    Mark Potter May 6, 2019
  • Commoditizing Innovation

    If we attempt to sift through all the noise created by the unrelenting barrage of messaging, we can see there has been a remarkable amount of disruption over the last decade. We have seen Netflix destroy Blockbuster and become a widely embraced platform for entertainment. We have seen Amazon disrupt Walmart and become a part […]

    Mark Potter April 30, 2019
  • The Youth Movement

    “People are working very locally. They are working with local high schools, educators and teachers to try and promote the printing industry.” — John Braceland, CEO, Graphic Arts Alliance Millennials have purportedly “killed” a slew of industries. Applebee’s, diamonds and napkins are among the fallen, according to a recent Business Insider article. These are just […]

    Alyssa Ruane April 15, 2019
  • Think Like a Villain

    “Why are you crafting what you are crafting? Each of the things you create has a purpose, something it is designed to do. Villains are some of the most creative characters in stories because they pursue a uniquely defined goal and are willing to circumvent the rules to achieve it. Creatives can learn to find […]

    Stefan Mumaw April 2, 2019
  • The ABM Effect

    According to the “Raising the Game with ABM: 2018 ABM Benchmark Study” by ITSMA and Demandbase, 77 percent of B2B marketers believe ABM has driven greater success for their target accounts. n June 2017, disaster recovery and business continuity software provider Zerto initiated an account-based marketing (ABM) pilot program with its marketing and sales teams. […]

    Michael J. Pallerino March 26, 2019
  • Transparency

    Storytelling is essential for brands today because if they don’t, others will tell their stories and essential elements may get lost. Feb. 14, 2007. It’s a day that always will stand out in JetBlue Airways founder and CEO David Neeleman’s mind—and not because it’s Valentine’s Day. Rather, that day represented the impetus for significant changes […]

    Jamar Laster March 19, 2019
  • Divide and Conquer

    When marketers truly understand how these two roles work together, it is a perfect synergy: The front-end content strategist envisions the solution, the back-end content strategist makes it happen. What defines the perfect content experience? While the question seems simple enough, there is a lot more to the answer than meets the eye. Why? Well, […]

    Michael J. Pallerino February 26, 2019