Stefan Mumaw is a designer, author, thought leader and creative thinker extraordinaire. As director of creative strategy for Hint, Mumaw is helping lead the firm in new directions. The author of six books, including "Creative Boot Camp," a 30-day crash course on creativity, Mumaw also is a highly sought after national speaker on creativity and the creative process.

Live in the leading

CANVAS | Live in the leading

Editor’s Note: This is the final installment in a three-part series by design thought leader Stefan Mumaw from his HOW Design presentation, “Think Like a Villain: A Creative’s Guide to Winning Through Villainy.” There was a time before computers, even before typewriters, when the printed word was set by hand. Meticulous typesetters would lay out […]

Know the rules

Editor’s Note: This is the second in a three-part series by design thought leader Stefan Mumaw from his HOW Design presentation, “Think Like a Villain: A Creative’s Guide to Winning Through Villainy.” “If you have a gun, you can rob a bank. If you have a bank, you can rob anyone.” — Black Mask It’s the […]

Think Like a Villain

“Why are you crafting what you are crafting? Each of the things you create has a purpose, something it is designed to do. Villains are some of the most creative characters in stories because they pursue a uniquely defined goal and are willing to circumvent the rules to achieve it. Creatives can learn to find […]