Nicholas J. Webb, author of "The Innovation Mandate," is also CEO of Lassen Innovation, who works closely with Fortune 500 companies throughout the world to help them lead their industries in innovation, strategy and customer experience design. He also serves as an adjunct professor and the director of the Center for Health Innovation at Western University of Health Sciences in Pomona, California. Webb speaks at 50-plus events annually to an average audience of 1,200 people, and his consulting clients include Gatorade, CIGNA, Freightliner, Johnson & Johnson, Verizon Wireless, Salesforce and Microsoft.
Editor’s Note: This is an excerpt from Nicholas Webb’s “The Innovation Mandate,” his new book which shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors. Every successful business must devote itself to accomplishing certain things. The reward for doing them is profitability […]
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