Jennifer Morrell
  • Reboot Most of us strive continually for comfort. The “comfort zone” is where we want to be, and we don’t want to venture outside of it. It is our safe place—no surprises, no roadblocks, no curveballs. But as we navigate life, we find ourselves in positions that are far outside of our comfort zones. Though an […] November 12, 2019
  • The Secret to Purpose Selling Selling with a purpose and marketing for a cause. It constitutes a different mentality from the norms of marketing and branding. This type of campaign has the dual purpose of increasing profitability while bettering society. And more brands are getting involved with cause marketing and taking advantage of the opportunity to make an emotional connection […] October 1, 2019
  • The Social Squeeze “From surprise algorithm upsets to the shifting popularity of platforms, everything can warp in an instant, and good marketers are not only aware of that, they’re prepared for it.” – Danica Kombol, CEO, Everywhere Agency Mention social media and watch what kind of response you get. Start talking about algorithms and metrics and it’s a […] June 25, 2019
  • Channel Crossing Most cross-channel efforts actually are expensive and involved, so the goal can’t be “engagement.” The end game should be about sales and revenue. Dan Goldstein sees it every day. Today’s marketing managers are faced with numerous marketing channels, which can be both helpful and challenging. With so many options at your disposal to build your […] December 11, 2018
  • Audience Participation “Audiences are going to engage with content that is original and unique, which means canned, generic content will fall by the wayside.” – Kristin Marquet, Founder & Creative Director, Creative Development Media Remember the days when branding your product or service involved a cowboy, sitting on a horse, wearing a 10-gallon hat and holding a […] May 22, 2018