Your customer knows best
Sometimes we just know what is best for our customers, like a mother knows what is best for her child. Or do we? Too often, we try to sell our clients what we think they should buy. Granted, we often have more expertise about the products and services that are available or work the best. […]
5 steps for selling to Gen Z customers
Any sales professional who is still taking a high-pressure approach to selling probably has a nice book of first-time customers and a dire lack of repeat business. And it is highly unlikely that sales pros like that turn any of those one-time buyers into customers for life. Nobody really likes to be sold, even though […]