Dr. Cindy McGovern Dr. Cindy McGovern is known as the “First Lady of Sales.” She speaks and consults internationally on sales, interpersonal communication and leadership, and is the author of the Wall Street Journal best seller "Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work." Dr. McGovern also is the CEO of Orange Leaf Consulting, a sales management and consulting firm in San Francisco. Follow her on Twitter @1stladyofsales.
  • Your customer knows best Sometimes we just know what is best for our customers, like a mother knows what is best for her child. Or do we? Too often, we try to sell our clients what we think they should buy. Granted, we often have more expertise about the products and services that are available or work the best. […] January 12, 2021
  • 5 steps for selling to Gen Z customers Any sales professional who is still taking a high-pressure approach to selling probably has a nice book of first-time customers and a dire lack of repeat business. And it is highly unlikely that sales pros like that turn any of those one-time buyers into customers for life. Nobody really likes to be sold, even though […] June 23, 2020