Charlie Lunan is a brand journalist who uses reporting, writing and management skills acquired as a financial journalist to create exclusive, authoritative and engaging business intelligence and other content.

Stories in the dark

When the online mattress company Amerisleep asked for help with its content marketing in 2014, Brian Honigman could have rolled his eyes and winced. After all, the purpose of a good mattress is to put people to sleep, and that’s the last thing the company wanted to do on its blog. But Honigman knew Amerisleep […]