CANVAS is the first and only platform for the print sales and marketing professional.  It is a vehicle that deals with the realities of today’s printing and communication industry.  For the first time, there is a publication and corresponding support material that focuses on what is truly relevant to the world of the graphic arts professional.  We endeavor to help the transformation of the print service providers to marketing service providers through exploration of intelligent sales techniques, marketing models, and best practices.  By delivering the insights of industry leaders and sales and marketing experts, CANVAS provides education, motivation, and information designed to support the printing and graphic arts industry as never before.

CANVAS is committed to the printed word, as well as building a stewardship within the community that supports it. It focuses on what is important to print /marketing services professionals and the ever-changing environment in which they sell. This is not a traditional “trade” magazine. Our objective at CANVAS is to provide information and tools designed to improve the performance of the sales and marketing professional directly.

CANVAS acts as a conduit of information that offers great sales insights, opinions from industry leaders, and varying perspectives from a community of experts in sales strategies, marketing techniques, economic variables and emerging trends. On a regular basis, these experts will appear as guest columnists.

CANVAS was created in June 2007 by Mark Potter. The former Vice President of Marketing for Unisource Worldwide, has lead the growth of CANVAS into the most relevant and impactful vehicle in our industry. With 6 printed editions, 6 dynamic digital editions, a hugely popular e-letter, “The Sales Meeting, and the soon to be released “CEO”, CANVAS is poised to elevate our industry and provide a sustainable competitive advantage to our readers. Our first issue, which can be viewed in our archives, was distributed in September 2007.

We at CANVAS are proud to serve this great industry and would like to ask you to share your stories and insights with us directly.  Right now, every printer cares about sales. CANVAS speaks directly as to how you can get more sales. In turn, our sponsors understand that they can get attention and support the industry by sharing space with relevant information. Their support is greatly appreciated. Thank you for visiting our site and our extraordinary community of sales and marketing professionals.

Mark R. Potter, Publisher

mpotter@thecanvasmag.com