Brian Sullivan, President of PRECISE Selling

“Technology sucks! I’m a relationship guy,” were words recently mumbled to me by a salesperson at a recent meeting. And the more he spoke, the more I thought that this fella was the Grand Wizard of the Anti-Geek Squad. But you and I know exactly why he felt this way…because technology scares the hell out of him! But here is the reality…even idiots can become tech savvy. How do I know? Because the idiot writing this article did! But it didn’t come easily. I punched my PDA, crushed my CRM tool, exploded over an Excel spreadsheet, and butchered countless PowerPoint presentations before “it” hit. And when I finally saw the “techno-light,” I felt the sudden urge to put masking tape around the center of my sun glasses. And through my geek goggles, I finally realized that if I could use these techno tools effectively, they would NOT distance me from the people I serve. In fact, technology just may help me serve them in ways I didn’t believe were possible.

For instance…is investing in and learning to use a CRM tool tough for businesses and salespeople? (Customer Relationship Management for you nongeeks) Sure…it could be. But on the other side of that pain are more customers, more orders and more profits. And yet, too many businesses and salespeople take the “I need to spend more time with customers and less time on the computer” approach. But I don’t buy it! Because I believe that if you commit to better understanding how technology can help you, you will then spend less time trying to figure it out and more time serving others.

So this week, think of that one piece of technology you loathe and “make up” with it. Stop fighting, give it a second chance and commit to the relationship. And as you grow closer to your new nerdy tools, watch how you grow further from the competition. And who knows, maybe I’ll even get to read all about it on your new BLOG.

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