Linda Bishop, President and Founder of Thought Transformation

Warm weather, blue skies and plenty of sunshine motivated me to get my car washed. The attendant inspected my filthy car and immediately recommended the more expensive service with tire detailing. (I was an easy up-sell.)

After handing over my keys, I walked to the waiting room and paid the cashier. With a few minutes, I looked around and realized the car wash used print to generate incremental revenue.

There was a rack of greeting cards—how smart. Everyone knows someone with a birthday or an anniversary, or maybe a car wash customer needs a get-well card for a friend who is under the weather. By making it easy for customers to check card-buying off their to-do list, the car wash chain made extra money.

Along with cards, they sold memo pads appealing to women, and laminated information handouts for students on topics like chemistry, math and grammar. When I got my car, they handed me a printed coupon encouraging me to make a return visit.

Who are your clients? How can they use print to create revenue? The answer to that question could create new selling opportunities for you.

For more information, please visit www.thoughttransformation.com.