Jeff Rosenblum, author of Friction, argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy.
Song credit: David Szesztay – Smiling Cars
Jeff Rosenblum, author of Friction, argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy.
Song credit: David Szesztay – Smiling Cars
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