Episode 13 – Why Friction Creates Passion Brands: Jeff Rosenblum

Season 1
Season 1
Episode 13 - Why Friction Creates Passion Brands: Jeff Rosenblum
Loading
/

Jeff Rosenblum, author of Frictionargues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. 

Song credit: David Szesztay – Smiling Cars