February 2012
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“Old” is the New “New” By Lorrie Bryan Nostalgia has become a significant marketing ploy, which makes retro marketing more effective. Packaging and advertising that harkens back to a time when things were simpler and less stressful. A few years back, I was amused, and perhaps secretly, delighted when the players on my daughter’s highly …
Betterness By Umair Haque CANVAS Magazine consistently has challenged the short-term thinking derived from our big corporation mentality. Culturally, we seem overly focused on immediate results. Coaches get fired, politicians angle to get elected or re-elected, and companies forgo long-term, market-based strategies to make quarterly returns. Our economy is troubled and people deserve, well, “Betterness.” …