• Culturally Speaking

    “Culture has been collectively learned over time and is embedded in routines that have become part of a group and even a personal identity. The key is to understand people.” – Author and consultant Brain Baudis A heartbeat. A mindset. The core from which everything else extends. No matter what word or term you use, […]

    Jamar Laster August 14, 2018
  • Baiting the hook

    “Emails get missed at a higher rate than print does. We’ve found across all audiences that the physical inbox has less clutter and every piece is viewed versus our digital inbox that is constantly overflowing.” – Elton Mayfield, Co-founder, ER Marketing If you ever wanted to swim with the sharks then heed the lesson of […]

    admin August 6, 2018
  • The Oyster and the Pearl

    “Today’s young men live in a paradigm where failure means generational detriment. Through baseball, we can tangibly demonstrate to them the role that failure plays in development.” – C.J. Stewart, L.E.A.D. Most of what Nick Scott remembers about the morning of Aug. 17, 1998, comes to him in slow motion. Hearing Scott describes the circumstances […]

    Michael J. Pallerino July 25, 2018
  • The Tao of You

    “You may not be in charge of how your company is branded, but you are 100 percent in charge of your personal brand. ” “What printer are you going to use to produce the new corporate brochure?” Sheila asked. “I’m trying to decide that now,” Robert answered. Sheila was in charge of digital marketing at […]

    Linda Bishop June 19, 2018
  • How to Get from Point A to Point B

    “Customer retention is much less expensive than custom acquisition. So, I believe you must devote the lion’s share of your time to retention and developing devout followers. In this day and age, people buy from only those that they trust on some level.” Marketers spend a great deal of time wondering if what they do matters. […]

    admin June 5, 2018
  • Audience Participation

    “Audiences are going to engage with content that is original and unique, which means canned, generic content will fall by the wayside.” – Kristin Marquet, Founder & Creative Director, Creative Development Media Remember the days when branding your product or service involved a cowboy, sitting on a horse, wearing a 10-gallon hat and holding a […]

    Jennifer Morrell May 22, 2018
  • Extreme Consumerism

    “Your most loyal customers will drive the most revenue to any business. You can’t survive on just the loyal customers, but you need to take care of them.” – BJ Bueno, Founder, The Cult Branding Company If you had invested $100 in Amazon’s stock since its Initial Public Offering more than 20 years ago, that […]

    Alyssa Ruane May 15, 2018
  • Be The Buffalo

    “The storm is changing the landscape into one that demands visionary and creative people. There is no longer a need for people to tell us what they know. We can know what they know in 30 seconds.” Based on an old Native American parable, it is said that the cow runs away from a storm […]

    admin May 2, 2018
  • True Colors

    “People are drawn to stories and they remember things because of stories. That’s ultimately going to drive sales because it’s earned media.” – Michael Coughlin, Founder & Creative Director, Digital Blue Creative It’s a question the firm often hears from leads: “Why is designing a logo so expensive?” For Alyssa Young, director of digital marketing […]

    Jamar Laster April 17, 2018