• Data hunters

    “The ability to measure, analyze and present P.O.P. ROI as part of a sales presentation adds greatly to the effectiveness of the P.O.P. supplier’s pitch and success in securing an order.” When customers enter a retail establishment, one of the first things they encounter is signage – something that directs them to the appropriate aisle […]

    Dan Pulos September 25, 2018
  • Winning the Marathon

    “When your message aligns with the buyer’s priorities, your lead is more likely to act.” Marcia knocked on Brian’s office door with a grin on her face. “I sold MegaCorp,” Marcia said. “They just gave me my first job.” “That’s great,” Brian said. He was the VP of sales at Big Print, and Marcia was […]

    admin September 11, 2018
  • Topsy Turvy

    “Whether your customer is B2C or B2B, every company has customers. Make this year’s strategy all about those customers.” One of the many things we love about sales is a pervasive willingness to try new things. We’re always looking for a new skill, tool or strategy to up our game – increasing revenue, building competitive […]

    admin August 28, 2018
  • Culturally Speaking

    “Culture has been collectively learned over time and is embedded in routines that have become part of a group and even a personal identity. The key is to understand people.” – Author and consultant Brain Baudis A heartbeat. A mindset. The core from which everything else extends. No matter what word or term you use, […]

    Jamar Laster August 14, 2018
  • Baiting the hook

    “Emails get missed at a higher rate than print does. We’ve found across all audiences that the physical inbox has less clutter and every piece is viewed versus our digital inbox that is constantly overflowing.” – Elton Mayfield, Co-founder, ER Marketing If you ever wanted to swim with the sharks then heed the lesson of […]

    admin August 6, 2018
  • The Oyster and the Pearl

    “Today’s young men live in a paradigm where failure means generational detriment. Through baseball, we can tangibly demonstrate to them the role that failure plays in development.” – C.J. Stewart, L.E.A.D. Most of what Nick Scott remembers about the morning of Aug. 17, 1998, comes to him in slow motion. Hearing Scott describes the circumstances […]

    Michael J. Pallerino July 25, 2018
  • The Tao of You

    “You may not be in charge of how your company is branded, but you are 100 percent in charge of your personal brand. ” “What printer are you going to use to produce the new corporate brochure?” Sheila asked. “I’m trying to decide that now,” Robert answered. Sheila was in charge of digital marketing at […]

    Linda Bishop June 19, 2018
  • How to Get from Point A to Point B

    “Customer retention is much less expensive than custom acquisition. So, I believe you must devote the lion’s share of your time to retention and developing devout followers. In this day and age, people buy from only those that they trust on some level.” Marketers spend a great deal of time wondering if what they do matters. […]

    admin June 5, 2018
  • Audience Participation

    “Audiences are going to engage with content that is original and unique, which means canned, generic content will fall by the wayside.” – Kristin Marquet, Founder & Creative Director, Creative Development Media Remember the days when branding your product or service involved a cowboy, sitting on a horse, wearing a 10-gallon hat and holding a […]

    Jennifer Morrell May 22, 2018