• The Oyster and the Pearl

    “Today’s young men live in a paradigm where failure means generational detriment. Through baseball, we can tangibly demonstrate to them the role that failure plays in development.” – C.J. Stewart, L.E.A.D. Most of what Nick Scott remembers about the morning of Aug. 17, 1998, comes to him in slow motion. Hearing Scott describes the circumstances […]

    Michael J. Pallerino July 25, 2018
  • The Tao of You

    “You may not be in charge of how your company is branded, but you are 100 percent in charge of your personal brand. ” “What printer are you going to use to produce the new corporate brochure?” Sheila asked. “I’m trying to decide that now,” Robert answered. Sheila was in charge of digital marketing at […]

    Linda Bishop June 19, 2018
  • How to Get from Point A to Point B

    “Customer retention is much less expensive than custom acquisition. So, I believe you must devote the lion’s share of your time to retention and developing devout followers. In this day and age, people buy from only those that they trust on some level.” Marketers spend a great deal of time wondering if what they do matters. […]

    admin June 5, 2018
  • Audience Participation

    “Audiences are going to engage with content that is original and unique, which means canned, generic content will fall by the wayside.” – Kristin Marquet, Founder & Creative Director, Creative Development Media Remember the days when branding your product or service involved a cowboy, sitting on a horse, wearing a 10-gallon hat and holding a […]

    Jennifer Morrell May 22, 2018
  • Extreme Consumerism

    “Your most loyal customers will drive the most revenue to any business. You can’t survive on just the loyal customers, but you need to take care of them.” – BJ Bueno, Founder, The Cult Branding Company If you had invested $100 in Amazon’s stock since its Initial Public Offering more than 20 years ago, that […]

    Alyssa Ruane May 15, 2018
  • Be The Buffalo

    “The storm is changing the landscape into one that demands visionary and creative people. There is no longer a need for people to tell us what they know. We can know what they know in 30 seconds.” Based on an old Native American parable, it is said that the cow runs away from a storm […]

    admin May 2, 2018
  • True Colors

    “People are drawn to stories and they remember things because of stories. That’s ultimately going to drive sales because it’s earned media.” – Michael Coughlin, Founder & Creative Director, Digital Blue Creative It’s a question the firm often hears from leads: “Why is designing a logo so expensive?” For Alyssa Young, director of digital marketing […]

    Jamar Laster April 17, 2018
  • Vanity Metrics

    “If you build your content and they don’t come, your content has no value. It is engagement that makes content so valuable today.” – Barbara Thomas, President, Creative Tactics In the age of content marketing – you know, that thing that everybody, everywhere, just can’t stop talking about – what if the content you create […]

    Michael J. Pallerino April 3, 2018
  • Of Truth or Myth

    “Without a clear brand identity, segment marketing is like driving around without a clear destination in mind.” A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can […]

    Deb Gabor March 21, 2018