• The Social Squeeze

    “From surprise algorithm upsets to the shifting popularity of platforms, everything can warp in an instant, and good marketers are not only aware of that, they’re prepared for it.” – Danica Kombol, CEO, Everywhere Agency Mention social media and watch what kind of response you get. Start talking about algorithms and metrics and it’s a […]

    Jennifer Morrell June 25, 2019
  • Why it’s time to stop selling print on social media

    Few sales people want to sell print to everyone. If you’re happy to have anyone as a customer, you need to refine your sales approach—and fast. There are a lot of people like you. Search for the term “print sales” on LinkedIn and you’ll find that there are more than 9,500 other people who use […]

    Matthew Parker June 12, 2019
  • The Lumpy

    In this overly connected world, the way to start a real conversation is to slow things down, tell a story, and create a lasting brand impression. If you hang around the Trekk offices long enough, you’re bound to hear us throwing around a curious word as we craft our clients’ strategies: lumpy. lumpy | ˈləmpē […]

    Sarah Mannone May 20, 2019
  • Say What?

    “You hear me, but you are not listening.” As the words came out of my mouth, I realized that I sounded like some version of my parents. My kids truly were not paying any attention to what I was saying. I received the teenage nods and maybe a grunt of acknowledgment, but I might as […]

    Mark Potter May 6, 2019
  • Commoditizing Innovation

    If we attempt to sift through all the noise created by the unrelenting barrage of messaging, we can see there has been a remarkable amount of disruption over the last decade. We have seen Netflix destroy Blockbuster and become a widely embraced platform for entertainment. We have seen Amazon disrupt Walmart and become a part […]

    Mark Potter April 30, 2019
  • The Youth Movement

    “People are working very locally. They are working with local high schools, educators and teachers to try and promote the printing industry.” — John Braceland, CEO, Graphic Arts Alliance Millennials have purportedly “killed” a slew of industries. Applebee’s, diamonds and napkins are among the fallen, according to a recent Business Insider article. These are just […]

    Alyssa Ruane April 15, 2019
  • Think Like a Villain

    “Why are you crafting what you are crafting? Each of the things you create has a purpose, something it is designed to do. Villains are some of the most creative characters in stories because they pursue a uniquely defined goal and are willing to circumvent the rules to achieve it. Creatives can learn to find […]

    Stefan Mumaw April 2, 2019
  • The ABM Effect

    According to the “Raising the Game with ABM: 2018 ABM Benchmark Study” by ITSMA and Demandbase, 77 percent of B2B marketers believe ABM has driven greater success for their target accounts. n June 2017, disaster recovery and business continuity software provider Zerto initiated an account-based marketing (ABM) pilot program with its marketing and sales teams. […]

    Michael J. Pallerino March 26, 2019
  • Transparency

    Storytelling is essential for brands today because if they don’t, others will tell their stories and essential elements may get lost. Feb. 14, 2007. It’s a day that always will stand out in JetBlue Airways founder and CEO David Neeleman’s mind—and not because it’s Valentine’s Day. Rather, that day represented the impetus for significant changes […]

    Jamar Laster March 19, 2019