• Two career advancing conversations

    Too many of us think that if we avoid these self-reflective and evaluative conversations, we’ll somehow magically just get better with time.  Let’s admit it—most days we all work really hard. We grind through it. We blood, sweat and tear it. And the next day, we get up and do it all over again. So […]

    Amy K August 26, 2019
  • Ahead of the Curve

    Is it just me or does business seem more competitive and difficult than it used to be? ABC Printer experienced this challenging business atmosphere firsthand. After dominating the marketplace for years, the print service provider suffered staggering losses in the previous fiscal year. It became blindingly apparent that what had worked in the past was […]

    Brad Wolff August 20, 2019
  • Stop Making Sense

    In his new book, “Alchemy,” Rory Sutherland states that “the problem that bedevils organizations once they reach a certain size is that narrow, conventional logic is the natural mode of thinking for the risk-averse bureaucrat or executive. There is a simple reason for this: you can never be fired for being logical. If your reasoning […]

    Mark Potter August 12, 2019
  • What You’re Afraid to Ask

    “Fear has two meanings: ‘Forget Everything And Run’ or ‘Face Everything And Rise.’ The choice is yours.” – Zig Ziglar AI. Big data. Inkjet. 3D. 4D. Consolidation. Going digital. Going social. Marketing automation. Content marketing. Account-based marketing. Cause marketing. Every time you turn around there is a new technology, trend, term or idea that you […]

    admin August 5, 2019
  • Growth Spurt:

    “Growth is a challenge and when you try to grow under stress, it’s even more challenging. “In a recent interview, I was told the printing industry is going through a massive change and its members, when looking into the future, saw a world of convergence. Not being familiar with the context, I looked it up. […]

    Greg Chambers July 23, 2019
  • Collaborate to maximize impact

    “You need to pay attention to the bottom line, but money isn’t everything. At times, it’s wise to “invest” some of your work capital into new ways of doing things. “ One of my favorite things about life is that there are billions of us who have different experiences every moment of the day, yet […]

    Justin Ahrens July 15, 2019
  • The Social Squeeze

    “From surprise algorithm upsets to the shifting popularity of platforms, everything can warp in an instant, and good marketers are not only aware of that, they’re prepared for it.” – Danica Kombol, CEO, Everywhere Agency Mention social media and watch what kind of response you get. Start talking about algorithms and metrics and it’s a […]

    Jennifer Morrell June 25, 2019
  • Why it’s time to stop selling print on social media

    Few sales people want to sell print to everyone. If you’re happy to have anyone as a customer, you need to refine your sales approach—and fast. There are a lot of people like you. Search for the term “print sales” on LinkedIn and you’ll find that there are more than 9,500 other people who use […]

    Matthew Parker June 12, 2019
  • The Lumpy

    In this overly connected world, the way to start a real conversation is to slow things down, tell a story, and create a lasting brand impression. If you hang around the Trekk offices long enough, you’re bound to hear us throwing around a curious word as we craft our clients’ strategies: lumpy. lumpy | ˈləmpē […]

    Sarah Mannone May 20, 2019