• Divide and Conquer

    When marketers truly understand how these two roles work together, it is a perfect synergy: The front-end content strategist envisions the solution, the back-end content strategist makes it happen. What defines the perfect content experience? While the question seems simple enough, there is a lot more to the answer than meets the eye. Why? Well, […]

    Michael J. Pallerino February 26, 2019
  • Bank on ’em (really, you should)

    If you’re looking to make a leap in 2019, start with a clear vision of the future and your place in it. Technology will continue making our jobs easier, but it will also put pressure on us to upgrade our skills. I say with confidence that the 2019 predictions I’m about to lay in front […]

    Greg Chambers February 12, 2019
  • Night moves

    The beauty of strategy is that it coordinates and integrates activities around a common goal. What’s more, good strategy finds the sweet spot where strengths meet opportunity. They’re legitimate questions: What’s the plan? How do we get it done? What’s our next move? Now that we know what we want and why we’re here, where […]

    Andy Slipher January 29, 2019
  • The Buyer Whisperer

    What do today’s buyers want? Talk about a general question. While nobody likes to answer a question with a question, Martyn Lewis believes there’s a logical place to start. He suggests beginning with the fact that nobody buys anything because of a sales process—they buy because of their own buying processes. The longtime sales consultant […]

    Michael J. Pallerino January 15, 2019
  • Channel Crossing

    Most cross-channel efforts actually are expensive and involved, so the goal can’t be “engagement.” The end game should be about sales and revenue. Dan Goldstein sees it every day. Today’s marketing managers are faced with numerous marketing channels, which can be both helpful and challenging. With so many options at your disposal to build your […]

    Jennifer Morrell December 11, 2018
  • Mythbusting

    The trick is to introduce content marketing at the right time during the buyer’s journey to keep your lead’s attention and move them along the funnel. I’ve met a handful of printers lately who have some misapprehensions about content marketing. The common assumptions seem to be that content marketing is: Only for very large companies […]

    Sarah Mannone December 4, 2018
  • Beyond the firewall

    Security of your organization and its data is “a journey, not a destination.” While there’s no such thing as being 100 percent secure, it’s a matter of due care and due diligence as a standard practice that mitigates risks. Nobody is safe. When it comes to cybersecurity, that’s the message Pete Kowalczuk wants you to […]

    Michael J. Pallerino November 27, 2018
  • M u l l i g a n!!

    “Boring buyers is a crime, even when your information is useful. Plan meetings to keep buyers engaged and entertained.” Imagine this. Bob, one of the biggest print buyers in town, meets with a salesperson named Ralph for the first time. They sit in a glass-walled conference room and chat. The meeting ends. Bob walks Ralph […]

    Linda Bishop November 20, 2018
  • Mind Mapping

    “With ideas captured, you can put it into some form of organization – to link together similar thoughts in a visual way.” — Piyush Patel, Founder, Digital-Tutors You’re sitting cross-legged on the floor of your office. The carpet is covered in markers, stickers, post-its and pens. Your fingers are stained with streaks from the fluorescent […]

    Jessica Gray November 6, 2018