Beyond the Buzz
Thought leadership. Is it a corporate buzzword? Yes. But it is also a critical component of your content marketing strategy if you hope to build credibility for both your company and personal brands. Publishing quality thought leadership content packs a lot of punch; it positions you as the authority on your subject or industry, boosts […]
The Long Haul
In our agency’s 24 years, we’ve seen several client relationships reach and surpass the decade milestone. I would say we’ve been lucky, but luck is only a part of it. We’ve also been intentional about the way we work with our clients, investing time and effort to ensure that every client knows we’re in it […]
The Lumpy
In this overly connected world, the way to start a real conversation is to slow things down, tell a story, and create a lasting brand impression. If you hang around the Trekk offices long enough, you’re bound to hear us throwing around a curious word as we craft our clients’ strategies: lumpy. lumpy | ˈləmpē […]
Mythbusting
The trick is to introduce content marketing at the right time during the buyer’s journey to keep your lead’s attention and move them along the funnel. I’ve met a handful of printers lately who have some misapprehensions about content marketing. The common assumptions seem to be that content marketing is: Only for very large companies […]
