Jamar Laster
  • True Colors “People are drawn to stories and they remember things because of stories. That’s ultimately going to drive sales because it’s earned media.” – Michael Coughlin, Founder & Creative Director, Digital Blue Creative It’s a question the firm often hears from leads: “Why is designing a logo so expensive?” For Alyssa Young, director of digital marketing […] April 17, 2018
  • Reinventing the Salesperson As a kid, Shari Levitin loved playing games at the dinner table with her family. Risk. Monopoly. It didn’t matter; the opportunity to beat everyone else was the real appeal. “I’d come in the room with a game and my mother would ask what the object of the game was, and I’d say, ‘The object […] September 8, 2017
  • The Human Effect Take a page from the Chipotle book of doing business. That’s what Deb Calvert says B2B marketers and sellers should do to enact campaigns that deliver a human-based approach, instead of the consumer-based methods of the past. Calvert, author of “DISCOVER Questions® Get You Connected” and founder of People First Productivity Solutions, says businesses like […] July 18, 2017
  • Fishing for Millennials Ask Tim Lawrence about the value of Millennials in the workplace, and he won’t flinch when talking about the positive collective attributes they bring to the table. A workforce-development expert and the executive director of SkillsUSA, Lawrence has spent the past 15 years of his career overseeing an organization that, since 1965, has served teachers, […] February 6, 2017