The Finish Line
Eric Wallace had figured it out. In 2015, against the backdrop of big-beer conglomerates like Anheuser-Busch, InBev and MillerCoors scooping up smaller, independent craft breweries across the country, Wallace devised a way to foster an ownership mentality, enthusiasm and high level of buy-in among employees. He made them owners—literally. His company, Left Hand Brewing Co., […]
Transparency
Storytelling is essential for brands today because if they don’t, others will tell their stories and essential elements may get lost. Feb. 14, 2007. It’s a day that always will stand out in JetBlue Airways founder and CEO David Neeleman’s mind—and not because it’s Valentine’s Day. Rather, that day represented the impetus for significant changes […]
Culturally Speaking
“Culture has been collectively learned over time and is embedded in routines that have become part of a group and even a personal identity. The key is to understand people.” – Author and consultant Brain Baudis A heartbeat. A mindset. The core from which everything else extends. No matter what word or term you use, […]
True Colors
“People are drawn to stories and they remember things because of stories. That’s ultimately going to drive sales because it’s earned media.” – Michael Coughlin, Founder & Creative Director, Digital Blue Creative It’s a question the firm often hears from leads: “Why is designing a logo so expensive?” For Alyssa Young, director of digital marketing […]
Reinventing the Salesperson
As a kid, Shari Levitin loved playing games at the dinner table with her family. Risk. Monopoly. It didn’t matter; the opportunity to beat everyone else was the real appeal. “I’d come in the room with a game and my mother would ask what the object of the game was, and I’d say, ‘The object […]
The Human Effect
Take a page from the Chipotle book of doing business. That’s what Deb Calvert says B2B marketers and sellers should do to enact campaigns that deliver a human-based approach, instead of the consumer-based methods of the past. Calvert, author of “DISCOVER Questions® Get You Connected” and founder of People First Productivity Solutions, says businesses like […]
Fishing for Millennials
Ask Tim Lawrence about the value of Millennials in the workplace, and he won’t flinch when talking about the positive collective attributes they bring to the table. A workforce-development expert and the executive director of SkillsUSA, Lawrence has spent the past 15 years of his career overseeing an organization that, since 1965, has served teachers, […]
