Look at the timeline the Peluso family put together recently to celebrate 65 years of doing business at Shawmut Communications Group, and you cannot help but notice a pattern. When the economy goes south, the Pelusos keep investing.
In 1981, as the national unemployment rate headed toward double digits, the family expanded their printing plant in Chelsea, Mass. They did it again in the 1991 recession. In 2005, as technological disruption was triggering a wave of consolidation in the industry, the Pelusos relocated to a much larger building in Danvers, Mass. In 2008 and 2009 they moved forward with plans to add a machine in the pressroom in the midst of the worst recession since World War II.