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September 2016
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Episode 3 – Avoiding the commoditization of your business: Terry Marks

Terry Marks sheds some light on how to create value for your clients.

Song credit: David Szesztay – Smiling Cars

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Perspective

Beat The Clock: Tips for better managing your time

beattheclock

Time. Ask today’s printing professionals what they could use more of, and you’ll most likely get that answer in every instance. In the frantic pace of the digital age, where customer to-do lists play out like a game of “Beat the Clock,” time is something everyone seems to be short on now.

Remember when we thought technology would help create more leisure time? Here’s the challenge – Figure out how to make the most of your waking moments, and things may be far more productive.

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Episode 2 – A New Mindset for Printers: Jake Walker

Jake Walker discusses a new way of thinking for the printing industry.

Song credit: David Szesztay – Smiling Cars

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Episode 1 – Sales, mergers and marketing: Dean Petrulakis

Dean Petrulakis discusses the changes ahead for Fuse, a print and marketing service provider in Chicago, IL.
Episode1

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Marketing

A Dime a Dozen – Avoiding the commoditization of your brand

DimeADozen

“If you build it, he will come.” It’s these words that Kevin Costner’s character, Ray Kinsella, hears in the 1989 film, “Field of Dreams.” The voice implores him to build a baseball diamond in his cornfield, and in time, the ghosts of Shoeless Joe Jackson and the rest of the Chicago White Sox team arrive to play ball.

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Sales

Storm Warning – How to plan the ideal follow-up to that whirlwind sales call

Storm

What is the No. 1 reason why salespeople fail to follow-up with prospects and customers, even though they swore they would do it today? The answer can be found in three words: Life is unpredictable.

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Marketing

The Prism – Print’s role throughout Omni-channel marketing

Prism

It’s all about human behavior triggers. That’s one of the first things John Sisson will tell you when the topic of connecting with your consumers comes up. His firm, the Wilde Agency, works closely with its diverse client base to devise the perfect strategies for influencing consumer behavior.

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Business

Exit Strategy – Why you must have the next steps in your lifecycle mapped out

Exit

David Shavzin remembers the conversation he had recently with a client who was not prepared to act on an offer made on his company. The deal, Shavzin says, did not get done because there was too much to clean up within the framework of the business. The value his client needed out of the business just was not there yet. Without a succinct exit strategy in place, the opportunity was lost.

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Canvas Notes

Letting Go

LettingGo

The motto I have in our CANVAS program calendars, on the wrist bands my family wears and in the countless conversations I have with people is, “Be the Buffalo.” As many of you will recall, a buffalo charges toward a storm, while a cow runs from it. So, I’d like to encourage us all to, in fact, “Be the Buffalo.”

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Canvas Notes

So What?

SoWhat

I have come across a few people who are either down, frustrated, or just plain angry about their circumstances. They may not be enjoying the same success that they once had or they are just having a devil of a time connecting with prospects.

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