Pay Dirt

Pay Dirt

Converting a prospect into a customer requires attention in two forms – time and attention. Todd plopped down in the chair across from Lisa, who was sitting at her desk. She looked up from her computer and smiled. “I want to give you a big congratula...

The Bridge

The Bridge

“I think you’re going to see the marketing world rediscover the value of print in 2015 for select campaigns. It will help make a difference for a brand that is trying to be different.” – Bonnie Crater, Founder & CEO, Full Circle CRM Last year, wh...

Race to the Bottom

Race to the Bottom

Here’s a test: Airlines. Birds. Clouds. Phones. Which of these things doesn’t belong? If you said birds, you’re right. Airlines, clouds and phones represent industries that have been significantly impacted by price wars. The epic airline pricing batt...

Docking

Docking

Imagine yourself sitting in a little row boat without a paddle approximately 20 feet away from a dock. There is no wind and the water is bone-chilling cold so the boat is dormant and swimming is not an option. A rope sits at your feet and presents th...