Getting better or getting by?

Getting better or getting by?

Mark walked down the hall and headed toward the customer service department. When he passed Susan’s office, he saw her sitting at her desk. Susan had been at the company for two years. In that time, she had worked hard and seen steady growth in her s...

Big Game Hunting

Big Game Hunting

The July-August 2014 Harvard Business Review was titled, “The New Basics of Marketing.” Inside was an article called, “The Ultimate Marketing Machine.” It began by saying: “In the past decade, what marketers do to engage customers has changed almost ...

Recharging: Strategies of Rejuvenation for 2015

Recharging: Strategies of Rejuvenation for 2015

It’s here again. Yep, that time of the year. The fourth quarter. It’s not only time to make those final sales and wrap up those books, but also the time to look ahead and strategize. To develop plans. Maybe to re-invent what your company can do for y...

You Have No Competition

You Have No Competition

I was invited to a swanky New Year’s Eve party this year, and I was told that “everybody is going to be there.” Apparently hanging with “in” crowd was a big deal to this group. So, I blew it off and hung with the people that matter most to me. I am v...