Greatest Strengths: How to find today’s best salespeople

Greatest Strengths: How to find today’s best salespeople

In the 1900s, the traveling salesman was a mainstay of American culture and a stock character in countless bawdy jokes. Successful traveling salesmen in this era were described as friendly, assertive, persistent and transaction oriented – they weren’...

The Bridge

The Bridge

“I think you’re going to see the marketing world rediscover the value of print in 2015 for select campaigns. It will help make a difference for a brand that is trying to be different.” – Bonnie Crater, Founder & CEO, Full Circle CRM Last year, wh...

Creating the Curve: Why working ahead keeps you in front

Creating the Curve: Why working ahead keeps you in front

Steve Silk knows what it’s like to keep your brand two steps ahead of everybody else. These days, the former winner of Adweek’s “Marketer of the Year” award is doing it through the renaissance of Smith Brothers  – yes, the cough drop folks. As CEO, h...

Imperfection

Imperfection

We were doing a little barbecuing the other night, and I thought it would be cool to fire off the bottle rockets I purchased for the 4th of July. The problem was that I didn’t have a bottle. So, I decided to play it tough and hold the firework in my ...