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December 2016
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CANVAS Features Online Marketing

Stories in the Dark: Brands increase content efforts despite lack of immediate return

When the online mattress company Amerisleep asked for help with its content marketing in 2014, Brian Honigman could have rolled his eyes and winced. After all, the purpose of a good mattress is to put people to sleep, and that’s the last thing the company wanted to do on its blog.

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Episode 8 – Opportunity and inspiration with the printed word: Chris Harrold

Chris Harrold highlights the opportunity in front of the graphic arts industry and inspires action with his passion for the printed word.

Song credit: David Szesztay – Smiling Cars

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Perspective

Fishing for Millennials: Strategies to attract the next generation

Ask Tim Lawrence about the value of Millennials in the workplace, and he won’t flinch when talking about the positive collective attributes they bring to the table. A workforce-development expert and the executive director of SkillsUSA, Lawrence has spent the past 15 years of his career overseeing an organization that, since 1965, has served teachers, and high school and college students preparing for careers in technical, skilled and service occupations.

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Sales

Bridging the gap: Learn to sell what your customers are trying to buy

It was more than 50 years ago that Peter Drucker wrote, “Nobody pays for a product. What is paid for is satisfaction.”

Yet, in the years since, companies across industries have continued to market their “products,” only to be surprised by the inconsistency with which they can predict what customers actually will buy and be happy with.

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Sales

Grit and glory: Sales tips from the rich and famous

Some days, I jump out of bed, grab a cup of coffee and dive into work, ready to conquer the world. Other times, I sigh when the alarm goes off and drag myself out from under the warmth of the covers. On these days, I need more than coffee to get going. It takes motivation and encouragement, and I find it by reading quotes from people I admire.

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Marketing

APPle of our eye: How apps are becoming the next wave of marketing and advertising

The numbers are something that marketing executives like Paul Miller refer to quite a bit during the course of any given day. And data, as Miller, CMO for the Americas of cloud-based accounting software leader Xero will tell you, is everything. Take for example that over the past year, 800 million people have joined the smartphone party, which means ownership of those little hand-held super computers is around 50 percent globally. Study executor Ericsson also says that by 2020 the number will hit 80 percent.

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Episode 7 – The journey within a changing terrain: Greg Coticchia

Greg Coticchia talks about how to navigate a confusing world and the new generation of worker that will be your travel companions.

Song credit: David Szesztay – Smiling Cars

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Episode 6 – The new way to engagement: Mark Montini

Mark Montini discusses how truly sincere connections occur and how buyers choose in today’s landscape.

Song credit: David Szesztay – Smiling Cars

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Canvas Notes

The power of the bird

Thanksgiving is the time for family and friends. It’s the time to connect with the people who mean the most to you. So, my advice to everyone this week is to stay away from politics. In order to maintain the integrity of the best holiday ever invented, please put your politics away for a day and grab another helping of Mama’s stuffing.

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Episode 5 – How to connect with grit and sincerity: Grogg, Street Level Studio’s Creative Director

Grogg and Mark talk about being creative and how to connect with grit and sincerity.

Song credit: David Szesztay – Smiling Cars

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