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August 2016
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Episode 1 – Sales, mergers and marketing: Dean Petrulakis

Dean Petrulakis discusses the changes ahead for Fuse, a print and marketing service provider in Chicago, IL.
Episode1

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Marketing

A Dime a Dozen – Avoiding the commoditization of your brand

DimeADozen

“If you build it, he will come.” It’s these words that Kevin Costner’s character, Ray Kinsella, hears in the 1989 film, “Field of Dreams.” The voice implores him to build a baseball diamond in his cornfield, and in time, the ghosts of Shoeless Joe Jackson and the rest of the Chicago White Sox team arrive to play ball.

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Sales

Storm Warning – How to plan the ideal follow-up to that whirlwind sales call

Storm

What is the No. 1 reason why salespeople fail to follow-up with prospects and customers, even though they swore they would do it today? The answer can be found in three words: Life is unpredictable.

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Marketing

The Prism – Print’s role throughout Omni-channel marketing

Prism

It’s all about human behavior triggers. That’s one of the first things John Sisson will tell you when the topic of connecting with your consumers comes up. His firm, the Wilde Agency, works closely with its diverse client base to devise the perfect strategies for influencing consumer behavior.

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Business

Exit Strategy – Why you must have the next steps in your lifecycle mapped out

Exit

David Shavzin remembers the conversation he had recently with a client who was not prepared to act on an offer made on his company. The deal, Shavzin says, did not get done because there was too much to clean up within the framework of the business. The value his client needed out of the business just was not there yet. Without a succinct exit strategy in place, the opportunity was lost.

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Canvas Notes

Letting Go

LettingGo

The motto I have in our CANVAS program calendars, on the wrist bands my family wears and in the countless conversations I have with people is, “Be the Buffalo.” As many of you will recall, a buffalo charges toward a storm, while a cow runs from it. So, I’d like to encourage us all to, in fact, “Be the Buffalo.”

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Canvas Notes

So What?

SoWhat

I have come across a few people who are either down, frustrated, or just plain angry about their circumstances. They may not be enjoying the same success that they once had or they are just having a devil of a time connecting with prospects.

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Canvas Notes

Achilles Heel

AchillesHeel

In the classic comedy, “Caddyshack,” Carl Spackler (Bill Murray) suggested to Ty Webb (Chevy Chase) that if he simply cut Judge Smails’ (Ted Knight) Achilles, he would never be able to make a proper golf swing. Everything would get pushed to the right. Similarly, if you don’t address your Achilles heel, you paralyze your ability to grow.

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Canvas Notes

Saintly

Saintly

While I live a fairly minimalistic life, I have a few possessions that are particularly dear to me, like the iPad Pro I just bought. It is an amazing tool and, if you damaged it, I would have a hard time forgiving you.

They say if you forgive someone seven times, you are a saint. But in today’s world, if we get crossed, the easiest thing to do is to hold a grudge, and possibly exact some revenge.

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Communication

Taking the plunge – Diving into tough conversations

TakingThePlunge

It inevitably happens – at some point, somewhere, and in some way, you will have to have a difficult conversation with an employee or client. There’s really no way around it. Whether it’s giving not-so-positive feedback or broaching a sensitive issue, tough conversations have to happen.

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