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May 2016
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Canvas Notes

Read the situation

Roadrage

Yesterday, I walked into a Dunkin’ Donuts to grab my staple of coffee with cream and coconut flavor and was greeted with some very unhappy people. Specifically, there were three disenchanted customers and what looked like two really sour employees. So being my curious self, I had to pry.

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Canvas Notes

An Eye for an Eye

Highroad

There is nothing that I love more than my kids. They are the light of my life, and I am crazy proud of them, so when they are hurt in any way, I feel the pain just as they do. In fact, when my kids are unjustly attacked, anger and emotion starts to boil inside of me. And just like most parents, I have used an abundant amount of energy and had many sleepless nights worrying about my kids and plotting how to get retribution when they have been slighted. In turn, when people who have hurt them are exposed, I silently wish the world to find out. On some level, I guess it would make me feel better to be able to say, “See, I told you they were awful!”

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Business

All Ears – Getting your client’s attention

AllEars

Just recently I spoke with the CEO of a very successful business who wanted to expand into new geographies. Her firm has a solid presence in her local market and a great website, yet she’d been talked into doing a costly “rebranding” exercise by a marketing firm that’s helping advertise and promote her business in the new target markets.

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Canvas Notes

Mother’s Day

Mother

There are so many different kinds of mothers in the world. There are sweet ones, determined ones, huggy ones, and not so huggy ones. There are mothers of many, mothers of few, adopted mothers, single mothers, and step mothers. There are so many different kinds of mothers that it seems odd to celebrate them on just one single day.

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Canvas Notes

The Little Drummer Boy

DrummerBoy

Last week, I was randomly selected to join legendary drummer, Ritch Redmond, on stage. He wanted to take someone who knew nothing about drumming and let them feel the power of “The Throne.” As you can see by the attached video, I kind of got into it.

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Canvas Notes

See Ya.

SeeYa

If any of you are familiar with the recording artist Sia, you would know that she is known for hiding her face beneath some unique wigs. If you have seen any of her performances, she will typically have her back to the crowd or do anything to conceal her look. And while many people may think it is odd, I have become a big fan.

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Perspective

Pack Mentality – How transforming your business is a group effort

PackMentality

Larry Vaughn remembers the moment well. He was participating in a group discussion with nine other industry colleagues, when the topic centered on best practices. As the conversation moved around the circle, one particular person was quite adamant about not sharing anything his competition could hear.

“I’m just not sure I want to say anything about our business or what we may have, or may not have done with my competitors in the room,” the participant said.

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Business

Family Matters – An inside look at why family-owned businesses remain so vital

FamilyMatters

Look at the timeline the Peluso family put together recently to celebrate 65 years of doing business at Shawmut Communications Group, and you cannot help but notice a pattern. When the economy goes south, the Pelusos keep investing.

In 1981, as the national unemployment rate headed toward double digits, the family expanded their printing plant in Chelsea, Mass. They did it again in the 1991 recession. In 2005, as technological disruption was triggering a wave of consolidation in the industry, the Pelusos relocated to a much larger building in Danvers, Mass. In 2008 and 2009 they moved forward with plans to add a machine in the pressroom in the midst of the worst recession since World War II.

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Sales

Print It – How to meet your monthly sales goal (every month!)

PrintIt

Sales and goals go together like, well, peanut butter and jelly. This natural combination represents a critical business metric that is necessary to help companies stay on track for profitability. Enterprises establish goals in several ways. At some companies, management determines the target – a number the sales team must hit to succeed. In other organizations, salespeople determine their own goals, analyzing the past year and combining that assessment with their individual forecast for expected growth.

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Marketing

Encore – Revisiting the Value of Print

Encore

A wronged barber escapes from prison and returns to his native London to exact revenge on the corrupt judge who unjustly imprisoned him, and stole his wife and child. When he joins forces with the lonely pie maker, Mrs. Lovett, he sets into motion a tale of lust, murder and revenge. When Sweeney Todd hit Broadway, Stephen Sondheim’s electrifying masterpiece was a runaway smash, winning eight Tony Awards, including Best Musical and Best Score. The movie version featured Johnny Depp as Todd, Helena Bonham Carter and the late Alan Rickman.

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