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Building Chemistry

Building Chemistry

Chances are you know someone who has written a book about sales. Amazon lists more than 25,000 on sales strategies. And if you search online for “sales strategy books,” in half a second you’ll have results exceeding 96 million. Fortunes have been mad...

Big Game Hunting

Big Game Hunting

The July-August 2014 Harvard Business Review was titled, “The New Basics of Marketing.” Inside was an article called, “The Ultimate Marketing Machine.” It began by saying: “In the past decade, what marketers do to engage customers has changed almost ...

Raising the Bar

Raising the Bar

Debbie Simpson’s sales team hates October. If trying to come up with that killer costume for the firm’s annual Halloween party isn’t hard enough, October is when they have to start developing their sales and marketing plans for the upcoming yea...

Up Your Game

Up Your Game

I woke up to some rejection the other day. I picked up my phone and saw an email telling me that a content marketing program prospect wasn’t interested. As you can imagine, that wasn’t how I wanted to start my morning. Rejection never gets easy, and ...