Getting better or getting by?

Getting better or getting by?

Mark walked down the hall and headed toward the customer service department. When he passed Susan’s office, he saw her sitting at her desk. Susan had been at the company for two years. In that time, she had worked hard and seen steady growth in her s...

Big Game Hunting

Big Game Hunting

The July-August 2014 Harvard Business Review was titled, “The New Basics of Marketing.” Inside was an article called, “The Ultimate Marketing Machine.” It began by saying: “In the past decade, what marketers do to engage customers has changed almost ...

Is 2015 the year printers change their ways?

Is 2015 the year printers change their ways?

Paperless offices always have been a possibility, but it has yet to become a reality since printing doesn’t seem to be going out of fashion any time soon. Most people still appreciate printed media such as reports, which can be annotated in their own...

When the lights go out

When the lights go out

We had a transformer blow up in our neighborhood yesterday, and the lights went out for over 3 hours. As soon as it happened, my wife quickly scrambled for some candles and the four of us huddled together in the kitchen. As you would imagine, my kids...