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November 2016
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Canvas Notes

The power of the bird

thepowerofthebird

Thanksgiving is the time for family and friends. It’s the time to connect with the people who mean the most to you. So, my advice to everyone this week is to stay away from politics. In order to maintain the integrity of the best holiday ever invented, please put your politics away for a day and grab another helping of Mama’s stuffing.

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Episode 5 – How to connect with grit and sincerity: Grogg, Street Level Studio’s Creative Director

Grogg and Mark talk about being creative and how to connect with grit and sincerity.

Song credit: David Szesztay – Smiling Cars

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Perspective

The world is your ocean – Five ways vulnerability leads to opportunity

worldocean

Take a look around today, and you’ll find any number of factors that can impact your feeling of comfort and security. Is it a shifting and unsteady economy? Is it tumultuous global events? Let’s face it – the unforeseen and unpredictable can shake your confidence to the core.

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Episode 4 – Being vulnerable and pushing through the tough stuff: Justin Ahrens

Justin Ahrens talks about engaging with clients, pushing through tough times, and scotch.

Song credit: David Szesztay – Smiling Cars

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Sales

True Colors: Selling through authenticity

truecolors

It’s a question the firm often hears from leads: “Why is designing a logo so expensive?”

For Alyssa Young, director of digital marketing at Graphic D-Signs Inc., a Washington, N.J.-based advertising agency, it would’ve been easy to answer that oft-heard question with an old-school sales presentation for prospective clients, complete with charts, graphs, spreadsheets, facts and figures and other sales hooks.

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Marketing

The Art of Consistency: Alignment within an organization enhances the brand

consistency

“Consistency is found in that work whose whole and detail are suitable to the occasion. It arises from circumstance, custom and nature.” – Vitruvius

In their book, “The Art of Consistent Management,” authors Pin Arboledas and José Ramón wrote that companies wanting to survive today’s ever-changing business climate must obey three related laws. The first is to achieve minimum levels for effectiveness and efficiency. The second is to know that the degree of effectiveness may decrease if efficiency increases. The third, and perhaps most critical, is to understand that the way to increase effectiveness and efficiency together is through consistency.

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Communication

Stylin’ & Profilin’: Tips to maximize Your LinkedIn Account

stylin

True story. One of my daily habits is to look at updates from my connections on LinkedIn. Not too long ago, I saw an announcement from a designer letting her network know she had taken a new job.

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Marketing

Stories in the Dark: Brands increase content efforts despite lack of immediate return

storiesindark

When the online mattress company Amerisleep asked for help with its content marketing in 2014, Brian Honigman could have rolled his eyes and winced. After all, the purpose of a good mattress is to put people to sleep, and that’s the last thing the company wanted to do on its blog.

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Canvas Notes

Flip The Script

flip

I had the pleasure of listening to a gentleman from The Economist yesterday on the economic climate and our industry overall. As you may have deduced, the numbers are not what I call robust. In fact, he says in 2019 that we may well find ourselves in a recession.

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Episode 3 – Avoiding the commoditization of your business: Terry Marks

Terry Marks sheds some light on how to create value for your clients.

Song credit: David Szesztay – Smiling Cars

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